Thursday, 2 June 2022

Do you know what is Dano Festival ?

New Delhi : The World has been gripped by various K-trends recently. But are you familiar with a Korean festival day which has K- food, k-beauty, and K entertainment all three in one? 

You might have heard about Korean festivals Seollal (Lunar New Year) and Chuseok (Mid-Autumn harvest Festival), but have you heard of Dano? Dano, also known as Surit-nal (day) is a Korean traditional holiday that falls on the 5th day of the fifth month of the lunar Korean calendar, this year 3rd June will be “Dano” festival day. The character 'Dan ()' in Dano means the first, and the character 'Oh' means 'five'. It had been regarded as a representative holiday along with Seollal and Chuseok before in Korea. it is the day with the most yang energy in the year, and various events are held nationwide. 

Meaning

The meaning of Dano is the season of the beginning of the summer, and it represents a wind festival to end rice planting and pray for a good harvest.  

K-Fashion and Beauty

According to Prophecy Market Insights, a specialized market research and analytics company’s 2020 article, the global K-beauty products market accounted for US$ 10.3 billion in 2019 and is estimated to be US$ 31.6 billion and to be registered a compounded annual growth rate 12.0% by 2029*.K-beauty products emphasize significantly on wellness and health, which could be attributed to it’s past traditions. One such example is dano festival which on this day women wash their hair in water boiled with sweet flag plant which is a common plant believed to make one's hair shiny. Women also put Angelica polymorpha flowers in their hair out of the belief that its aroma would repel evil. People wore blue and red clothes and dyed hairpins red with the iris roots. Men wore iris roots around their waist to ward off evil spirits.

*(https://www.globenewswire.com/news-release/2020/06/10/2046337/0/en/Global-K-beauty-Products-Market-is-estimated-to-be-US-31-6-Billion-by-2029-with-a-CAGR-of-12-0-during-the-Forecast-Period-PMI.html )

 K-Food

Traditional foods consumed on this special day included various kinds of rice cakes, that have a wheel pattern on them as Surit-nal the former name of Dano, the word surit harks back to suri, meaning "wheel" and “nal” means day. Herbs wet with dew on Dano morning were also collected and consumed, as they were said to heal stomach aches and wounds.

K-entertainment

For entertainment many traditional games were played on Dano like -

1. Ssireum which a folk wrestling style and traditional national sport of Korea that began in the fourth century. Ssireum is also inscribed in the UNESCO Intangible Cultural Heritage Lists. It is also enlisted as the 131st Intangible Cultural Property.

2. Seokjeon, The stone battle game, where as a form of martial training two teams throw stones at one another. The first known record of the stone battle game in korea  describes it being played by people of the Goguryeo dynasty in the sixth century C.E of Korean Peninsula.

3. Taekkyon Taekkyon is the first martial art enlisted as the UNESCO Intangible Cultural Heritage. It is also the 76th Intangible Cultural Property of South Korea. It is Taekkyon it is said has also influenced the name and conceptualization of Taekwondo.

4.Swing games

Traditionally the swing game was played by women, while Ssireum was a wrestling match among men at Dano festival. In addition, mask dance used to be popular among peasants due to its penchant for satirical lyrics flouting local aristocrats.

Though, the celebration of Dano has become weak in Korea these days, remembering and appreciation of the traditions has important meaning and stance. Tradition comprises our root or origin of identity. I have observed many similarities between the two countries, India and Korea more in its traditions, we can say we are connected and have shared similar root like family.

Writer: Hwang Il-yong

Director of Korean Cultural Centre India

Wednesday, 1 June 2022

60 Korean Exhibitors Showcasing Wide Range of Products at KFI 2022

 Vivek Sharma, New Delhi. June 1, 2022: Bilateral trade between India and South Korea reached the highest ever figure of US$23.7 billion in 2021, up by 40% as compared to the previous year's total of US $16.9 billion despite years 2020 and 2021 remained affected with Covid-19 pandemic. 

This was disclosed by the Ambassador of the Republic of Korea to India, Chang Jae-bok while inaugurating 4th edition of the Korea Fair in India (KFI) 2022 in New Delhi today. After concluding a
successful event in the year 2021, the 4th edition of the Korea Fair in India (KFI) aims at promoting Korean products, trade, and culture, and is being organised (June 1-5 at Select City Walk (Saket), by the Korea Trade-Promotion Agency (KOTRA). KOTRA is the Commercial Section of the Embassy of the Republic of Korea in India.

Ambassador Chang Jae-bok said, “Korea and India have a strong economic partnership that is rapidly expanding. According to data from Korea's Ministry of Trade, Industry, and Energy (MOTIE), bilateral trade between the two countries reached $23.7 billion in 2021, surpassing $21.5 billion in 2018. This was the highest-ever trade volume between the two countries, representing a 40% increase over the previous year's total of $16.9 billion (year 2020).”

KOTRA, the commercial section of the Embassy of the Republic of Korea, is evolving this year’s KFI as a platform to explore new ways to boost trade between India and Korea.

Korea Fair in India 2022 promises to be a diverse and innovative event that will bring the Korean industries and India’s most prominent businesses together, under one roof for 5 powerful days of business and direct networking opportunities. As a result, a variety of about 150 Korean products from over 45 Korean companies will be showcased. From beauty cosmetics, F&B, electronics, and utility to confectionary, pet products, and jewellery, an abundance of K-goods will be ready to meet the demands of Indian consumers. Among these over 40 products are being introduced to the market for the first time.

The fair was inaugurated by Korean Ambassador to India, Chang Jae-bok and Managing Director, South Asia, KOTRA, Joonhwa Bin.  Mayank Aggarwal, Senior Director of Flipkart Marketplace also joined the inauguration to announce KOTRA-Flipkart collaboration with the launch of K-Mall, a dedicated space for KOTRA promoted products on Flipkart.

Ambassador of the Republic of Korea to India, Chang Jae-bok in his opening speech said, “Korean products have a global reputation for being best-in-class at a fair price. Korea Fair in India, in its fourth year, has already become a big hit with the Indian public. Last year, the fair drew an enthusiastic response from Indian people. There are over 60 Korean exhibitors, showcasing a wide range of products, including cosmetics, household appliances, kitchenware, toiletries and other daily-life products. The good news is Korean products are now available online and the Indian public can buy them via the K-mall on India's largest e-commerce platform Flipkart. I wish the organizers, exhibitors and visitors an exciting experience and useful business contacts.”

Furthermore, Indian consumers will also get a chance to experience Korean culture, cuisines, beauty tips, and much more through product launching, food tasting, and beauty events that are scheduled throughout the entire period of the fair. KFI2022 has invited also Indian businesses to come over to identify Korean products that they would like to include in their existing product offering. KOTRA, after successfully hosting the New Delhi KFI, is planning to host the same event in Bangalore (4th of July till 10th of July) and Chennai (tentative) as well. This fair is supported by the Embassy of the Republic of Korea to the Republic of India, and Korea Tourism Organization India.

Email id : reporter.cnpn@gmail.com